MGM Resorts International

Winter Is Here

With the world counting down to the final season premiere of HBO's fantasy drama, Game of Thrones, brands have created lucrative sponsorships to insert themselves into the conversation.

MGM Resorts forged a partnership with HBO by bringing cinematic legends together. The creator of the Fountains of Bellagio collaborated with the award-winning Game of Thrones composer, Ramin Djawadi to create a spectacle that would captivate the worldwide fan base of Game of Thrones...without paying a dime to use the series' iconic logo, characters and music.

The Tease

We aimed to build anticipation leading up to one of the biggest stunts in Las Vegas history, all while keeping the main event a secret.

We created a series of mysterious videos, using key moments the audience has celebrated during the last seven seasons of Game of Thrones and connected them to Las Vegas.

The Live Reveal

Without knowing what they were coming to see, the excitement of the teasers brought out more than 10,000 onlookers opening night.

For the rest of the world, we brought it LIVE.

The Media

The Fountains of Bellagio became a visual symphony of Game of Thrones composer, Ramin Djawadi's dramatic score.

The world was in awe.

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The Results

1.1 Billion

Earned Media Impressions

289 Million

Social Media Potential Reach

2 Million

Organic Video Views

Record-Breaking Engagement Rates

The Most Successful MGM Resorts Social Media Campaign of All Time

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